Privacy Policy
Effective Date: 05/29/2026
Business Name: Phoenix Performance Institute
Website: www.phoenixperformanceinstitute.fit
Location: 7902 S 1300 E, Sandy, UT 84070
Phoenix Performance Institute respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, store, and protect information when you visit our website, submit a contact form, request services, schedule an appointment, or communicate with us.
By using our website or providing information to Phoenix Performance Institute, you agree to the practices described in this Privacy Policy.
1. Information We Collect
Phoenix Performance Institute may collect personal information that you voluntarily provide, including:
Name
Phone number
Email address
Appointment requests
Service interests
Injury, recovery, or performance goals
Information submitted through contact forms
Communication preferences
Any other information you choose to provide
If you become a client, we may also collect information related to your care, treatment, training, recovery, or performance needs, including health history, injury history, movement limitations, treatment notes, consent forms, and appointment records.
We may also automatically collect limited website information, such as:
IP address
Browser type
Device type
Pages visited
Time spent on the website
Referral source
General location data
Website interaction data
This information helps us understand website performance and improve the user experience.
2. How We Use Your Information
Phoenix Performance Institute may use your information to:
Respond to your questions or appointment requests
Schedule and manage services
Provide recovery, rehabilitation, training, testing, and performance services
Communicate about appointments, services, forms, or updates
Maintain client records
Improve our website and services
Send service-related messages
Process payments if applicable
Meet legal, regulatory, insurance, or professional obligations
Protect the safety, security, and integrity of our business, clients, and website
We do not sell your personal information.
3. Health and Treatment-Related Information
Because Phoenix Performance Institute provides recovery, athletic training, rehabilitation support, performance services, and related treatments, some information you provide may include health-related details.
This may include information about injuries, pain, mobility limitations, medical history, treatment goals, performance goals, or recovery needs.
We treat this information with care and use it only for legitimate business, treatment, scheduling, communication, safety, and recordkeeping purposes.
Phoenix Performance Institute may work with physicians, healthcare providers, or other professionals when appropriate and with proper authorization or as permitted by law.
4. Athletic Training and Professional Care
Phoenix Performance Institute may provide services led by a licensed Athletic Trainer. Athletic Trainers are healthcare professionals who may provide preventative services, clinical assessment, therapeutic intervention, rehabilitation, and care related to injuries and medical conditions.
Depending on the nature of services provided, certain records may be maintained as professional care records. Phoenix Performance Institute works to protect these records and limit access to authorized personnel only.
5. HIPAA and Medical Privacy Notice
Some healthcare providers are required to comply with the Health Insurance Portability and Accountability Act, commonly known as HIPAA. HIPAA applies to covered entities and their business associates, including certain healthcare providers that conduct covered electronic healthcare transactions.
Phoenix Performance Institute is committed to protecting client privacy. If Phoenix Performance Institute is required to comply with HIPAA or other healthcare privacy laws for certain services, those services may also be governed by a separate Notice of Privacy Practices or consent forms.
This Privacy Policy is intended to describe general website and business privacy practices. It does not replace any required medical privacy notice, consent form, release of information, or client agreement.
6. How We Share Information
Phoenix Performance Institute may share information only when reasonably necessary, including with:
Service providers who help operate our website, scheduling, payments, forms, email, or business systems
Healthcare providers or referral partners when authorized or appropriate
Legal, regulatory, insurance, or professional advisors
Payment processors
Technology providers
Government authorities when required by law
Emergency responders if necessary to protect health or safety
We do not sell personal information to third parties.
We do not share health-related information for advertising purposes without consent.
7. Website Analytics and Cookies
Our website may use cookies, analytics tools, pixels, or similar technologies to understand how visitors use the website and to improve performance.
These tools may collect information such as browser type, device type, pages visited, and general website activity.
You can adjust your browser settings to block or delete cookies. Some website features may not function properly if cookies are disabled.
8. Contact Forms and Appointment Requests
Submitting a form through our website does not automatically establish a provider-client relationship.
Please do not submit urgent medical concerns, emergency situations, or highly sensitive information through a website contact form.
If you are experiencing a medical emergency, call 911 or seek immediate medical care.
9. Email and Text Communication
Phoenix Performance Institute may communicate with you by email, phone, or text message regarding appointment scheduling, service questions, reminders, follow-up information, or business-related communication.
Email and text messages may not always be fully secure. By providing your contact information, you understand that Phoenix Performance Institute may use these methods to communicate with you unless you request otherwise.
You may opt out of non-essential promotional communications at any time.
10. Data Security
Phoenix Performance Institute uses reasonable administrative, technical, and physical safeguards to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.
No website, email system, or electronic storage method is completely secure. While we work to protect your information, we cannot guarantee absolute security.
11. Data Retention
Phoenix Performance Institute retains personal information only as long as reasonably necessary for business, treatment, legal, regulatory, accounting, insurance, or professional purposes.
Client records may be retained for longer periods when required by law, professional standards, insurance requirements, or business recordkeeping needs.
12. Your Choices and Rights
You may contact Phoenix Performance Institute to:
Request access to personal information you have provided
Request correction of inaccurate information
Request deletion of certain information, where legally allowed
Opt out of promotional communications
Ask questions about how your information is used
Request limits on certain communications
Some information may need to be retained for legal, professional, billing, insurance, or recordkeeping purposes.
13. Utah Privacy Notice
Phoenix Performance Institute is located in Utah. Utah has consumer privacy laws that may apply to certain businesses based on revenue and data-processing thresholds. The Utah Consumer Privacy Act generally applies to businesses meeting certain revenue and consumer data thresholds, including $25 million or more in annual revenue and processing data for a significant number of Utah consumers.
Even if Phoenix Performance Institute is not currently subject to every requirement under Utah’s consumer privacy laws, we aim to handle personal information responsibly and transparently.
14. Children’s Privacy
Our website and services are not intended for children under the age of 13 without parent or guardian involvement.
If services are provided to a minor, a parent or legal guardian may be required to provide consent and participate in required paperwork, communication, or decision-making.
We do not knowingly collect personal information from children under 13 through the website without appropriate consent.
15. Links to Other Websites
Our website may contain links to third-party websites, social media pages, scheduling platforms, payment processors, or external resources.
Phoenix Performance Institute is not responsible for the privacy practices, content, or security of third-party websites. Please review their privacy policies before providing information.
16. Changes to This Privacy Policy
Phoenix Performance Institute may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.
Your continued use of the website after changes are posted means you accept the updated Privacy Policy.
17. Contact Us
If you have questions about this Privacy Policy or how your information is handled, please contact:
Phoenix Performance Institute
7902 S 1300 E
Sandy, UT 84070